The naked truth about denim: Nudie Jeans & Illum proudly presents:

nudiejeans:

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Like it or not, all jeans eventually wear out. It’s usually about that time when they feel just right and fit exactly the way you want them to. Then the crotch gets blown out and the left knee rips. The most natural reaction is to bury your favorites deep inside the closet and go into grief….

These guys have the right idea, and if I wasn’t so absolutely behind this attitude towards denim (and all things in general) I would probably own a good dozen pairs of Nudies by now instead of three, one of which has been almost completely destroyed and has about 6 patches on it from heavy wear and two washes since 2009. Their entire range is also 100% organic now. Get about it.

http://www.nudiejeans.com/

posted 1 year ago with 11 notes
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    These guys have the right idea, and if I wasn’t so absolutely behind this attitude towards denim (and all things in...
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